Wednesday, March 4, 2015


The first drop of kowtow Winter 2015 is in and selling well.  We have their popular range of building blocks and part one of this seasons directional collection which is titled 10’000 Hours.
As always this collection which is designed in Wellington is made from premium certified organic fairtrade cotton and everything from the recyclable swing tags to the oxo-biodegradable packaging has been produced responsibly.
kowtow have this to say about the state of the current global clothing industry:

"For a long time, many of our consumer habits have appeared to have no consequence. It is now quite apparent that there is an imbalance in standards of living throughout the world which is fuelled by the West’s continuing short changing and exploitation of labour markets in the so called third world.
We don't believe anyone who is truly aware of what is going on in the world would want to turn their heads and support a slave trade economy.
Being into clothes we decided to do something about it - certified fair trade organic clothing that is ethically and sustainably made from seed to garment."

                          Uniform Dress

Is it true that it takes ten thousand hours to become a master in any discipline? Getting introduced to this hypothesis from philosopher and New York Times writer Malcom 
Gladwell during the early stages of the design process led Kowtow to explore ideas of repetition, timelessness and concentration with this first part of Winter 2015.
Kowtow’s 16th collection borrows design elements from utilitarian work clothing and sportswear, referencing a Japanese aesthetic to bring a feel of elegance and effortlessness to the range. With 10,000 Hours the label blends sporty silhouettes and preppy looks with their trademark architectural tailoring.

The colour palette itself draws from functional garments with highly wearable monochrome hues, such as Navy and Cool Grey contrasting with a bold Rust Red.  For the first time, the introduction of Grey Marle to the collection adds texture to the jersey looks in both the directional and Building Block ranges.
Kowtow exclusive prints explore the theme of endless repetition with a playful approach. The 10,000 Hours print refers to the traditional Chinese puzzle as a starting point.  Oversized cuts, relaxed fit and unisex styles are more than ever part of Kowtow’s statement with the Long Hours Anorak, Hours & Hours Pant and best selling Building Block Low Crotch Pant.

In this range kowtow is referencing those things in life that give us restriction such as varsity codes and school uniforms.  These formalities of education and work also force us to practice and choose direction.  With names like the Focus Dress and the Pay Attention cape this collection demands that we do!

                                                   Don't Think Twice Dress

                                            Form Shirt

                                              Pay Attention Cape

                                                   Building Block Low Crotch Pant & Function Piece

                                              Building Block Low Crotch Pants & Hooded Scarf

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